Kim Kardashian has reached new heights with her SKIMS brand which has turned into quite the moneymaker for the 41-year-old reality TV star as the company is now worth billions.
The line has become so powerful that the Keeping Up With The Kardashians vet has been able to hire some of the most famous models in the supermodel game.
On Monday the ex of Kanye West presented the new faces for the lingerie brand: Heidi Klum, 48, Alessandra Ambrosio, 40, Candice Swanepoel, 33, and Tyra Banks, 48, all made the cut. Three of these models have already been working for over 20 years.
‘It doesn’t get more iconic than this,’ the copy on the social media photos read.
Kim’s angels: Kim Kardashian recruited a crop of supermodels for her new SKIMS campaign. The billionaire (center) is seen here with Candice Swanepoel, Tyra Banks, Heidi Klum and Alessandra Ambrosio
The best of the best: The catwalk icons all star in the new ads for her shapewear brand
Kim selected all four household names to star in the campaign showcasing the models’ strength, energy, and everlasting allure with imagery that reflects the group’s enduring legacies, it was shared in a Monday morning press release.
After the first batch of photos were shared, more were seen with Kim included.
The TV siren was in a nude bra and panties as she was placed between the catwalk legends.
‘OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection,’ wrote Kim in her Instagram caption.
She could not resist: ‘OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection,’ wrote Kim in her Instagram caption
They all were seen in nude colors as they posed in a group with a white background and some wore black and deep brown as well.
Other top models who have worked for SKIMS include Kate Moss, who was one of the most famous faces of the 1990s thanks to her work with Calvin Klein.
SKIMS has become a blockbuster since its inception. In April 2021, Skims was already valued at a whopping $1.6 billion.
But now the Kim’s company has a valuation of $3.2billion after raising $240million in its latest round of funding in January, according to Forbes.
So iconic: On Monday the ex of Kanye West presented the new faces for the lingerie brand: Heidi Klum, Alessandra Ambrosio, Candice Swanepoel and Tyra Banks all make the cut
The German wonder pulls it off: Klum looked fabulous in her black thong as she wore her hair messy
Time has not changed this looker: The mother of four appeared slender and toned as she lay down on the job
Stop everything – the latest SKIMS campaign has just been unveiled!
The star-studded spread features Heidi Klum, Alessandra Ambrosio, Candice Swanepoel and Tyra Banks, posing in their favourite designs from the brand’s ‘Fits Everybody’ range.
We were instantly drawn to Heidi Klum’s bralette. Crafted from two-way stretch fabric, with a triangle silhouette, smooth second-skin fit and supportive power mesh lining, it’s the ultimate everyday piece.
While Heidi is wearing the ‘onyx’ shade, this bra is available in a total of 18 colourways. Click the image to make your selection.
Alternatively, take your pick from the lookalikes we have selected by Weekday, Calvin Klein and PrettyLittleThing in the carousel.
Whichever bra you choose, it’s certain to become your go-to.
This new SKIMS campaign comes after Kardashian said she believes social media has made her more successful.
The SKIMS founder – who has children North, eight, Saint, six, Chicago, four, and Psalms, two, with ex-husband Kanye West – appreciates the fact she and her famous family have a platform to engage with fans in a ‘meaningful way’, particularly because being able to receive ‘direct feedback’ means they can give people what they want from their various businesses.
She told the April issue of Hong Kong’s Vogue magazine: ‘I’m so blessed to have such an incredible family, having their support means everything.
They are so money: Other top models who have worked for SKIMS include Kate Moss, who was one of the top faces of the 1990s thanks to her work with Calvin Klein
BILLIONS, folks: In April 2021, Skims was already valued at a whopping $1.6 billion. But now the Kim’s company has a valuation of $3.2billion after raising $240million in its latest round of funding in January, according to Forbes.
She went with a nude set: The Brazilian bombshell Alessandra showed off her toned tummy in this set
‘The advent of social media really changed the game and we really focus on engaging with social media in a meaningful way – if we’re sharing messaging around one of our brands or interacting with followers and consumers.
‘We focus on all of the opportunities that social media allows for – having such access to direct feedback means we can pivot quickly, which can make all the difference when it comes to success.’
And Kim is currently looking into how working in the Metaverse – a virtual-reality space in which users interact within a computer-generated environment – could help her brand.
She said: ‘The Metaverse is so fascinating, especially as someone who has navigated the digital world for a long time! I’m always looking for new, exciting ways to work, so I definitely think the Metaverse is something to keep an eye on.’
She sure keeps her figure fantastic: Banks looked slender in her bra and panties. The host also wore Perspex heels
The spring chicken on display: The youngest of the four models is South African bombshell Candice, 33
They put the super in supermodel: All of these models have already been working for over 20 years
The family’s new reality show, The Kardashians, premieres on Hulu on April 14 and Kim believes it offers a ‘more cinematic experience’ than their E! show, Keeping Up With the Kardashians, did.
She said: ‘Our new Hulu show really takes a documentary style approach to filming which will give the viewers at home a more cinematic experience.
‘Additionally, this will focus on us more individualistically, and our businesses, so we’re excited to share that part of our life more in depth as well. We’ve been really open about sharing things that are happening in our lives, and we can’t wait for the response.’
A new lease on life: The family’s new reality show, The Kardashians, premieres on Hulu on April 14 and Kim believes it offers a ‘more cinematic experience’ than their E! show, Keeping Up With the Kardashians, did
Src: dailymail.co.uk
