Kim Kardashian made a splash as she promoted her new line of bathing suits, SKIMS SWIM.
The reality star, 41, oozed sexiness as she laid out by the pool in a sizzling mocha bathing suit with a cut-out showcasing her abs.
Kim’s new swimwear collection will drop on Friday, March 18 and is available in sizes XXS-4X from $32 to $108.
Making a splash! Kim Kardashian made a splash as she promoted her new line of bathing suits, SKIMS SWIM
‘We know how to make you look good. Don’t miss the all-new, ultra-flattering SKIMS Swim designed with our signature expertise of fit and style, launching this Friday, March 18 at 9AM PT / 12ET,’ Skims captioned the two Instagram snaps of Kim.
Kim was the epitome of sex appeal as she basked in the sunshine in the curve-exposing brown bathing suit.
She wore her wet locks into a high ponytail while her chunky gold earrings shone in the spotlight.
Adding yet another sizzling touch were her stiletto heels which she laced all the way to her knees.
Bikini babe! The 41-year-old never looked hotter as she laid beneath the sun
Kim announced the launch of SKIMS SWIM earlier this week, writing on social media: ‘You’ve asked, we’ve listened (wave emoji) @SKIMS SWIM launches this Friday, March 18 at 9AM PT.’
‘I am so excited for you guys to see swim, it’s so insane,’ she said in her Story. ‘I really wanted pieces for every single body.
‘So if you wanted to cover up and use a sarong, if you want to cover your arms, you can, if you want a triangle top or to fully cover your chest, different kind of bottoms — you just pick and choose.
Battle of the billboards! Kim was also featured in a massive billboard erected on the Sunset Strip – right by her sister Kendall Jenner who was also appearing in a massive Hugo Boss ad
Stopping traffic: Kim looked fabulous showcasing her envy-inducing abs
‘It’s like Lego pieces … You can hide the pieces you want to hide and accentuate the ones [you want to accentuate],’ she added.
Kim was also featured in a massive billboard erected on the Sunset Strip – right by her sister Kendall Jenner who was also appearing in a massive Hugo Boss ad. Kendall also had a second billboard down the strip for jewelry range Messika.
The new drop comes amid a turbulent time in her relationship with ex-husband Kanye West.
Despite his relentless social media attacks, Kim says she is taking the ‘high road’ when it comes to co-parenting their four children.
Diamonds are a girl’s best friend: Kendall also had a second billboard down the strip for jewelry brand Messika
The reality star discussed being ‘protective’ of her former partner for the sake of their children despite the constant drama during an appearance on The Ellen DeGeneres Show on Wednesday.
‘I think that’s just who I am, and I always saw such a good example in my mom and my dad in their relationship,’ Kim said.
‘So I’m always just hopeful and no matter what goes on, it’s the father of my kids. I’ll always be protective, I’ll always be protective. I always want my kids to just see the best of the best.
‘So, I just try to, as hard as it can be sometimes, I do try to ignore it and just try to do whatever’s best for the kids.’
‘Take the high road,’ she added.
‘I’ll always protect’: Despite his relentless social media attacks, Kim says she is taking the ‘high road’ when it comes to co-parenting their four children