She first chopped off her hair back in 2010.
And in stunning shots released on Friday, Emma Watson, 32, revived her iconic pixie cut as she became the new face of Prada Beauty and praised ‘femininity that challenges conventions.’
The Harry Potter actress – who was last seen with long tresses on August 6th – looked incredible in the artistic photographs taken by Harley Weir for the upcoming fragrance, Paradoxe, with stripped-back skin make-up juxtaposed with bold eyeliner.
Wow! In stunning shots released on Friday, Emma Watson, 32, revived her iconic pixie cut as she became the new face of Prada Beauty and praised ‘femininity that challenges conventions’
Emma oozes confidence in the head-turning shots, with the star dressed in a bright orange number accessorised with silver Prada Symbole pendant earrings.
In another image, she can be seen wrapped up in a dark brown leather jacket and let her new tresses and high fashion make-up pull focus.
Speaking of her new appointment, Emma said: ‘Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions.
‘It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.’
Gorgeous: The actress looked incredible in the artistic photographs taken by Harley Weir for new fragrance, Paradoxe, with stripped-back skin make-up juxtaposed with bold eyeliner
Before and after: Pictured left on July 4; Pictured right in new Prada Beauty campaign
Quirky: Emma posed in various garments from the designer label
Emma Watson has been announced as the face of Prada Beauty.
In the campaign, the actress revives her iconic pixie haircut while modelling an array of fashion-forward ensembles.
This skirt piqued our interest thanks to its combination of fabrics: a cloth mini skirt and crinked mesh insert.
As Emma shows, it looks fabulous with a knitted jumper and loafers, while working equally well with heels. Click through to take a closer look.
Or shop our edit of mesh skirts via the carousel. With options ranging from Boohoo to Alessandra Rich, there’s something to suit every budget.
And in a press release, Prada Beauty stated: ‘Our muse is more than just a muse. More than just a face. More than the perfect embodiment of the Prada woman.
‘She’s the epitome of female modernity, a celebration of female multi-dimensionality across the world. Sophisticated, fiercely feminine, intensely intellectual.
‘She’s everything and its opposite. Always running towards the next version of herself.’
Yann Andrea, Prada Beauty’s international general manager, said: ‘Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance.
‘Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity.’
Making her mark: Formerly, Emma went from pre-teen screen queen to fully-fledged style maven at the age of 20 when she finished the Harry Potter franchise and cut off all of her hair
Formerly, Emma went from pre-teen screen queen to fully-fledged style maven at the age of 20 when she finished the Harry Potter franchise and cut off all of her hair.
She told Metro at the time: ‘I didn’t get to experiment with dyeing and chopping off my hair like most teenagers.
‘I also felt, right, I’m 20, I’m not a little girl any more. I’d been on Harry Potter for ten years so I needed to mark the end of it in some way. I needed a drastic change and that’s what the crop was all about.’
Emma was simultaneously picked as the new face of Burberry at the time, and so began her transformation from child star to Hollywood leading lady.
In 2012 she told The Independent of her pixie cut: ‘That haircut did make me realize how subjective everyone’s opinion is. Some people were crazy for it and some people just thought I’d lost my s**t.
‘All I can do is follow my instincts because I’ll never please everyone. As I’ve got older, and since I cut all my hair off, I’ve felt a bit more liberated about trying different things out.’
Pre-teen Queen: It marked her arrival on the Hollywood movie scene, following her days as a child star (Pictured in 2004)
Src: dailymail.co.uk
