Ariana Grande has officially become the CEO of Thunder Road Group – which will be responsible for producing beauty products under the R.E.M Beauty brand…
On the recent October issue of Allure, singer Ariana Grande officially announced her own cosmetic brand called R.E.M Beauty. Accordingly, this cosmetic brand will be launched in London as well as present in New York.
This is not the first time the singer has launched her own beauty product lines. Previously, the owner of the hit song “Thank u, next” had released more than 10 different perfume lines and received enthusiastic reception from fans.
This decision of Ariana is not too surprising because looking at the forerunners like Rihanna, Lady Gaga or Selena Gomez can see how the cosmetics business has helped them generate huge profits. In addition, with her singing career and family both settled, it’s time for Ariana to take on new challenges.
The trademark “R.E.M. Beauty” is registered under the name of Thunder Road Inc. – Grande’s company has been operating since 2020 and the web domain rembeauty.com was also registered at the same time. The brand’s product lines can include anything from concealers, eyelash serums, mascaras, eyeshadows, tints, brow pencils, lip glosses, and hair extensions.
Ariana Grande dã launched more than 10 dòng different fragrances và receive the dón receive the tình’s heat of the grave.Ariana Grande has launched more than 10 different perfume lines and received enthusiastic reception from fans.In 2020, the cosmetics industry will reach a total value of about 476 billion USD globally despite the economic difficulties caused by the epidemic. Even the beauty market is forecasted to grow by 6% in the period 2021 – 2026 and reach the milestone of 675 billion USD in 2026. Popular stars with a large fan base of course cannot stand aside. this game.
Leveraging on the founder’s established reputation, celebrity cosmetic brands like Fenty Beauty, Kylie Cosmetics and soon R.E.M Beauty don’t need to spend a lot of money on promotional campaigns to become familiar. with the public. In addition, unlike luxury goods, the price of cosmetic items is often quite “easy” for fans to pay, making them accept to hook up their wallets to support idols.
The profit that artists earn from the cosmetics business is certainly not small when it can both enhance the value of personal property and increase coverage on all media fronts. In some cases, this is also a way for stars without outstanding artistic talent like the Kardashian family to keep themselves from being forgotten by the audience.
Ariana Grande in the teaser introduction to R.E.M Beauty.Ariana Grande in the teaser introducing R.E.M Beauty. With Ariana Grande, it seems that she does not consider the business as a game, instead it is a serious, methodical investment plan. Immediately after announcing the brand information, R.E.M Beauty released a series of teasers, including images of Ari applying makeup to her lips and applying eyeshadow.
According to one of the Instagram posts, R.E.M Beauty will develop “four chapters”, starting with “chapter 1” called “Ultraviolet”. Ariana Grande revealed: “Ok, chapter one: UV will cover lashes, lip gloss, lipstick and liner”; along with three other undisclosed products.
Used to be very successful with perfume lines, especially R.E.M. Fragrance won the 2021 Fragrance of the Year Award by the Fragrance Foundation, Ari’s fans are expecting a sweet and exciting brand, as “an intergalactic dream of femininity and power”. In particular, many also expect the “Ultraviolet” collection to contain violet-violet shades that are quite familiar with Ariana’s style.
Ariana Grande joins the cosmetics business race, revealing a new collection – Photo 1Ariana Grande revealed that the “ultraviolet tím” collection will include eyelashes, lipstick bóng, lipstick môi và outline môi.Ariana Grande revealed the “ultraviolet” collection will include lashes, lip gloss, lipstick and lip liner.Last August, Cosmetify compiled a list of the most successful celebrity cosmetic brands. The ranking is based on 4 criteria including profitability, age, number of followers on Instagram and mentions on this social network. The points scored in each criterion will then be added together and divided by 4 to get the ranking score.
As expected, Rihanna’s Fenty Beauty topped with a score of 67.15, grossing $570 million last year. In second place is Kylie Jenner with a score of 67.05, despite being half of the revenue of Fenty Beauty, but Kylie Cosmetics still holds the runner-up position thanks to the charm and hotness of the name Kylie Jenner on the internet. Instagram. Founded in 2019, Lady Gaga’s Haus Laboratories is also a formidable contender, having pocketed more than $140 million. Officially kicking off the game in the summer of 2020, Selena Gomez’s Rare Beauty also achieved an impressive $60 million in sales with more than 2 million Instagram mentions…
