Kevin Hart bet on the big game in his star-studded 2023 Super Bowl commercial for DraftKings.
The 43-year-old comedian – who attended Michael Rubin’s Super Bowl party with Jay-Z in Phoenix – was joined by skateboard legend Tony Hawk, 54, and the rapper Ludacris, 45.
Hart’s 30-second spot for the sports betting company saw him hosting his own A-list Super Bowl bash in an LA mansion.
Trying to figure out how to place his bet, Kevin moves throughout the party and comically engages with his famous guests.
The ad uses a play on names to jump from scene to scene, keeping up the kinetic energy as Kevin shows off his comedic skill.
Hart helped to produce the commercial through his HearBeat Productions company, developing the scenario that what would eventually be called Kevin’s Bet.
The goal of the spot is to promote that DraftKings’ customers get a free Super Bowl bet.
The blockbuster comedy star enlisted a whole team of his famous friends, including NFL Hall of Famer Emmitt Smith, wrestling legend The Undertaker and NBA icon Julius ‘Dr. J’ Erving.
One funny highlight is when Hart tells Emmitt Smith and David ‘Big Papi’ Ortiz that they are both ‘ludicrous’ after slapping a plate of food out of Ortiz’s hand.
The commercial then cuts to the actual Ludacris, who is inside the party speculating about Hart’s betting strategy by saying that he is ‘taking the under.’
‘The under?’ says Hart, popping up out of nowhere. ‘Please. I ain’t no – Undertaker!’
Confronted by the real Undertaker, Hart gazes up at the giant wrestler before he turns back to Ludacris and snaps: ‘Hey! I’m watching you like a – ‘
‘Hawk,’ says Tony Hawk, giving his name to the bouncer at the front door of Hart’s party. ‘Tony Hawk? Like the bird.’
The price of a 30-second Super Bowl commercial this year is a jaw-dropping $7 million.
DraftKings has become a Super Bowl mainstay when it comes to advertising, as this is the third straight year they have shelled out millions for a spot.
In a recent interview with People, Hart spoke about his involvement with DraftKings and how he united so many big names for one commercial.
‘We got to tap into some relationships, big cameos and hit the button on the head with messaging while giving an extreme amount of personality and fun to what I think is going to be a truly unique spot during the Super Bowl.’
The Ride Along star added: ‘It’s a business of relationships and how you nurture and carry and treat them throughout the years. I prioritize them and when I call they respond. That’s something that I take an extreme amount of pride in.’
Hart’s commercial for the interactive gaming giant is one of many, as numerous stars are anchoring ads this year.
Pete Davidson joined forces with Brie Larson and Jon Hamm to promote Hellmann’s mayonnaise.
Adam Driver pulled double duty as he fought dinosaurs in an ad for his sci-fi thriller 65 and multiplied himself in a hilarious commercial for Squarespace.
And Sylvester Stallone reprised his Cliffhanger role for Paramount +, scaling a mountain in the shape of his face.
Kevin has certainly been enjoying his Super Bowl weekend, as he attended one of the most exclusive parties on Saturday when he went to Michael Rubin’s 2023 Fanatics bash.
It was one of the many celebrity-filled events that were held ahead of the face-off between the Kansas City Chiefs and Philadelphia Eagles at State Farm Stadium in nearby Glendale.
Hart showed off his fashion sense in a very cool black jacket with jagged white trim and matching pants and sneakers.
He made his grand entrance with his wife Eniko Parrish, 38, who wore a leggy ensemble consisting of blue-patterned shorts with a brown Gucci crop top and open-toe heels.
When they weren’t making the rounds, meeting with other celebrity guests, the couple spent some time hanging with the host of the party, Michael Rubin, who at one point tried to hand-feed Hart as they were all enjoying lunch.
The Ride Along funnyman was also seen chatting it up with singer and TikTok star Dixie D’Amelio, 21, who looked fashionable in golden slacks, a black bustier and matching platform boots.
It’s no secret that Hart was rooting for his hometown team, the Eagles, for which he’s been showing his fandom and allegiance by wearing team merchandise.
But the Kansas City Chiefs ultimately earned their third NFL championship triumphing over the Philadelphia Eagles, 38-35, behind an epic effort put forth by superstar quarterback Patrick Mahomes who ultimately earned MVP.
Source: dailymail.co.uk
