Hailey Bieber appeared in a promotional video for her new collaboration with Vogue Eyewear that was shared to her Instagram account on Wednesday.
The 26-year-old influencer showed off her toned tummy as she showcased several offerings from her new collection of eyeglasses and sunglasses.
The social media personality – who has recently been coordinating outfits with her husband Justin – previously collaborated with the eyewear brand on a selection of items that were released last year.
Bieber rocked a long-sleeve light purple crop top that prominently showcased her chiseled midsection while she filmed the promotional video.
The model added an element of darkness to her look with a pair of slightly oversized black cargo pants.
Hot stuff! Hailey Bieber seen in her new collaboration with Vogue Eyewear that was shared to her Instagram account on Wednesday
Dance it off: She was also seen dancing with her belly showing in a new video
The fashion industry figure’s beautiful dark blonde locks fell onto her shoulders and contrasted perfectly with the light tone of her top.
Bieber began collaborating with Vogue Eyewear last year, when her first collection of glasses was released to the public.
In addition to helping to design several offerings for the brand, she also serves as one of its ambassadors and as a creative partner.
Other figures from the fashion industry who have worked with the brand in the past include Gigi Hadid and Adriana Lima.
The model’s first collection of products was comprised of four sets each of sunglasses and eyeglasses.
Bieber previously spoke about her collaboration with the brand during an interview with Vogue, where she recalled that working with the company was an easy choice to make.
‘I was already a big fan of Vogue Eyewear, I’ve worn their sunglasses many times, so it made sense for me to align with them,’ she said.
The social media personality then remarked that she had added her own touch to several classic eyewear shapes with her collection.
There it is: The 26-year-old influencer showed off her toned tummy as she showcased several offerings from her new collection of eyeglasses and sunglasses
Staying comfortable: Bieber rocked a long-sleeve light purple crop top that prominently showcased her chiseled midsection while she filmed the promotional video
In the past: Bieber began collaborating with Vogue Eyewear last year, when her first collection of glasses was released to the public
Not the first: Other figures from the fashion industry who have worked with the brand in the past include Gigi Hadid and Adriana Lima
Big fan: Bieber previously spoke about her collaboration with the brand during an interview with Vogue , where she recalled that working with the company was an easy choice to make
‘I pulled from a mix of inspirations, eras of time, and shapes that I’ve loved on myself. Then, I reworked them,’ she said.
Bieber went on to speak about how she believed that eyewear often accentuated her looks.
‘Putting a cool pair of sunglasses with an outfit can elevate it—it can make or break an outfit,’ she said.
In contrast to her first collection of offerings, the social media personality’s new set of items is comprised of eleven new pairs of glasses.
Major improvement: In contrast to her first collection of offerings, the social media personality’s new set of items is comprised of eleven new pairs of glasses
Src: dailymail.co.uk