Kim Kardashian has managed to build and underwear empire, and it all started with her love of shapewear. She launched SKIMS in 2019 as a sculptwear brand, featuring body-shaping designs with comfortable fabrics. But as she’s grown the label to include bras, underwear and other products, Kim is her best saleswoman by wearing the sexy items and flaunting the photos on Instagram.
When it comes to any new product launch for SKIMS, Kim is the first to model the garment. She’s worn numerous bra and panty combos in matching sets, and always loves sitting for a mirror selfie to show how amazing they look … albeit on her.
Kim isn’t afraid to wear even her most daring products, including a microthong. She donned the itty-bitty garment for a February 2022 selfie that showed so much skin. Matched with a tiny triangle bra, the item featured small patch of fabric covering her crotch area, with two small strings running over her hips. Though she didn’t turn and show the backside, it featured a G-string rather than a thong, as it was only made up of one string with no extra fabric over the derriere.
The entrepreneur has joked about how impractical the item is as actual underwear. In 2021 when Kim debuted the microthong, she described it as, “[It’s] basically a clit cover, that’s all it really covers.”
Kim explained her reason for founding SKIMS in a 2019 interview with retailer Nordstrom. “I have always loved wearing shapewear but realized there was a lack of options when I couldn’t find anything that really worked for me. Pieces were either too thick, too loose, too tight, didn’t have the right support or just didn’t mold to my body the way I wanted them to,” she explained.
“I began to experiment on my own by constructing pieces made from other garments and I would cut a leg or even dye fabric to get the right shade. SKIMS has really been in the making for over a decade,” she confessed.
Kim then described the importance of well-fitting undergarments. “Any great outfit starts with what’s underneath. If I don’t feel comfortable in my underwear or if it doesn’t fit properly, I am not going to feel good in it, no matter how I look from the outside,” she shared. With the number of times Kim has showed off how she looks in SKIMS underwear, she definitely must feel good in it!
Scroll down for Kim’s sexiest photos wearing SKIMS underwear.
Kim Kardashian/ Instagram
IN THE SPIRIT OF LOVE
Miss Kimberly almost exposed her privates while modeling her SKIMS Valentine Collection via Instagram in 2023. Fans weren’t too pleased with the style and chimed off in the comments section.
“The fit of this looks so strange and uncomfy,” one person wrote.
Courtesy of Kim Kardashian/Instagram
CROPPED
The reality star shared this selfie via her Instagram Stories wearing a white crop top and matching underwear in July 2022.
Courtesy of Kim Karadshian/Instagram
BEAUTIFUL IN BROWN
Kim flaunted her recent 21-pound weight loss in a new seamless bra and underwear set on June 27, 2022.
Courtesy of Kim Kardashian/Instagram
TINY TIGHTY WHITIES
Kim showed off her new Skims white mesh bra and panty set in a June 7 Instagram Stories video, calling her latest product, “So, so cute!”
Courtesy of Kim Kardashian/Instagram
HOW IS THAT UNDERWEAR?
Kim modeled the SKIMS micro-thong in a February 2022 Instagram mirror selfie to show fans just how tiny the self-decribed “cl-t cover” really is. Believe it or not, the itty-bitty underwear is a hot seller!
Courtesy of Kim Kardashian/Instagram
HOURGLASS
The SKIMS founder flaunted her perfect curves in a stretch satin bra and bikini underwear set that showed off her super slim waist.
Courtesy of Kim Kardashian/Instagram
DARING DIP
Kim came up with a new design for her shapewear to dip down to near her butt crack so it can be worn with low, backless dresses.
Courtesy of Kim Kardashian/Instagram
STRIKE A POSE
The reality star sat lounging on the floor of her closet for a mirror selfie in high waisted underwear and a matching bra.
Courtesy of Kim Kardashian/Instagram
BATHROOM SELFIE
Kim looked like a vixen while wearing a brown SKIMS scoop neck bra, matching leggings and a coordinated lounger top in this January 2021 photo.
Courtesy of Kim Kardashian/Instagram
SNATCHED
The Kardashians star modeled a nude SKIMS form-fitting halter bodysuit that she paired with acid washed jeans in June 2021.
Courtesy of Kim Kardashian/Instagram
HOT SELLER
Kim modeled her popular SKIMS triangle bra along with a pair of sheer leggings during a May 2020 SKIMS fitting.
Courtesy of Skims/Instagram
MATCHING
The fashion icon showed off her trim tummy in a black bra and high-cut underwear.
Courtesy of Skims/Instagram
RED HOT
Kim modeled the SKIMS Jelly Sheer collection “new slinky, sexy and smoothing underwear” in a January 2021 photo along with a tiny triangle bra.
Courtesy of SKIMS/Instagram
LOOKING NEARLY NAKED
Kim showed off SKIMS’ “Full Support Tight and Hosiery Bralette” in a nude color that made her look nude.
Courtesy of SKIMS/Instagram
OPTIONS
The businesswoman’s underwear comes in numerous skin tones.
Courtesy of SKIMS/Instagram
WOWZA!
Kim flaunted her curves in this nude-hued bra and underwear combo.
Courtesy of Kim Kardashian/Instagram
WHERE IT ALL BEGAN
Kim modeled SKIMS strongest solutionwear from her brand’s Contour Bonded collection in October 2019. Her empire was originally built off shapewear but now includes underwear, loungewear, sleepwear and swimwear.
