Patrick Mahomes has cemented his status as a household name. His exceptional skills on the field, a massive $450 million contract, and two Super Bowl victories have propelled him to the ranks of the greatest quarterbacks in NFL history. Alongside his rise to stardom comes a flurry of endorsements, and now, the 27-year-old Kansas City Chiefs sensation has landed a major endorsement deal with a renowned brand worth $30,000,000,000.
Patrick Mahomes has emerged as the face of nine endorsements, earning him approximately $7 million to date. The latest addition to his endorsement portfolio is a collaboration with the household brand, Adidas. While Adidas is actively endorsing Mahomes and unveiling a new stylish collection in his name, they have simultaneously decided to sever ties with another renowned name – Kanye West. Remarkably, these two announcements were made within a few hours of each other and were shared by the sneakers’ official news updates channel, ‘Complex Sneakers’, on their Instagram handle.
Mahomes’ Signature Adidas for his fans
In a recent development, Adidas has officially signed a partnership deal with Patrick Mahomes for the Mahomes x Adidas Signature Collection. Complex Sneakers shared a story, showcasing Mahomes endorsing his line of sneakers, called the ‘Mahomes 1 collection,’ as part of the collaboration with Adidas.
The story showcased Mahomes participating in various activities, such as exercising and tying his shoelaces, with a caption by Complex Sneakers that read, “Lacing up for training,” accompanied by a shoe emoticon. The location pinned on the post indicated “North Kansas City High School,” while sporting different designs and colors of footwear from the collection.
In an exciting update, one of the stories shared by Complex Sneakers showcases Patrick Mahomes actively involved in the creation of the Mahomes x Adidas Signature Collection. Mahomes is seen in the story reviewing the shoes and engaging in discussions with the design team of Adidas. The glimpse into the behind-the-scenes has a caption that states, “@patrickmahomes meets with the @adidasfballus design team 🏈.”
In the final story, Mahomes is captured, walking down the set after an advertisement shoot. The caption reads, “That’s a wrap from KC with @patrickmahomes,” accompanied by a salute emoji, showing the completion of a successful shoot. Interestingly, as Mahomes was working on a new collection with Adidas, just 5 hours before Mahomes’ post, Complex Sneakers had made a post on their Instagram account announcing the news of Kanye West and Adidas parting ways.
West and Adidas cutting their ties
Kanye West, also known as ‘Ye,‘ garnered significant attention and success throughout his career. For a decade, he maintained a partnership with the brand Adidas, which played a pivotal role in establishing him as a billionaire and elevating his status in the fashion industry. However, controversy struck when West made a series of provoking and antisemitic remarks. One particular statement that generated widespread backlash was his comment that, via NPR, “slavery was a choice.” This remark, along with an interview he conducted with Fox News host Tucker Carlson, in which he said, “I’d prefer my kids knew Chanukah than Kwanzaa, at least it would come with some financial engineering,” further fueled the controversy.
These controversies surrounding West led to a significant decline in sales of his brainchild ‘Yeezy’, bringing a massive loss for the brand. Under mounting pressure and public backlash, the German sportswear company decided to cut ties with superstar rapper Kanye West.
The CEO of Adidas, Bjørn Gulden, expressed his strong disapproval of West’s recent comments and actions, and said, “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
In a responsible move, Adidas took into consideration the environmental impact of disposing of unsold sneakers and the potential environmental damage caused by burning them. Instead, the company opted for eco-friendly alternatives and decided to sell or donate the shoes to those in need. This sustainable solution was explored after engaging in discussions with NGOs.
With the fallout from Kanye West’s controversial remarks and signing with NFL star quarterback Mahomes, Adidas has shifted its focus towards a new chapter of collaboration. Fans of Patrick are eagerly waiting for his more collections to come.
