Kim Kardashian’s shapewear and lingerie brand Skims has named American recording artist SZA as the face of its latest campaign for size-inclusive lingerie and loungewear line.
Made from a stretchable polyamide and elastane blend which stretches to adapt to wearers’ bodies without losing shape, the ‘Fits Everybody’ line includes bralettes, bras, briefs, thongs, bodysuit, tops and slip dresses in sizes from XXS to 4XL.
Retail prices range from £16 for a thong to £82 for an ankle-length slip dress.
Skims sells direct to consumer on its website and wholesale on Net-A-Porter. In the UK, the brand is stocked in premium stores Selfridges and Harrods, which exclusively carries its kidswear collection.
SZA said: “I’m excited to be in Skims’s latest ‘Fits Everybody’ underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy”.
Skims co-founder and CEO Jens Grede said: “SZA is a defining voice in popular culture today; a multi-faceted artist who’s an inspiration to women everywhere.
“We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of Skims.”
Src: drapersonline.com
