Beauty routines have become the norm regardless of gender in this day and age, leading to an increase in Hollywood icons starting their own skincare lines.

While plenty of female celebs have launched their own brands over the years, from Rihanna’s Fenty Beauty to Selena Gomez’s Rare Beauty and Kylie Jenner’s Kylie Cosmetics, male A-listers are also getting in on the hype and introducing their own collections.

From Harry Styles to Brad Pitt, here are eight male-celebrity-backed beauty brands on the market right now.

1. Pleasing by Harry Styles

In 2021, Harry Styles made waves in the beauty industry with the launch of Pleasing. As reported by Harper’s Bazaar, the brand started with a range of products including nail polishes, eye and lip sera and a face serum, and has since expanded to offer skincare, make-up and even unisex clothes.

Last year, in collaboration with fashion designer Marco Ribeiro, Pleasing released a limited-edition make-up kit featuring a versatile palette that allows for mix-and-match options in a true Harry Styles fashion.

While the brand’s revenue remains undisclosed, Cosmopolitan reported that Styles’ net worth increased by US$20 million since the launch, totalling a remarkable US$120 million today.

2. UN/DN Laqr by Machine Gun Kelly

In a similar vein, Colson Baker aka Machine Gun Kelly also introduced his vegan and cruelty-free nail polish brand UN/DN Laqr in 2021, which has garnered enthusiastic reviews.

MGK told W Magazine that he aims to get users to “pay attention to small details in getting ready” and said that women are the biggest inspiration for his venture.

“Women pay attention. I’ll ask my daughter: ‘Why are you putting on make-up today? We’re not going anywhere.’ And she’ll say, ‘This is just how I want to look. This is for me.’ And there’s a really stunning lesson in that because men almost never do things to be seen,” he said in the interview with W Magazine.

3. Humanrace by Pharrell Williams

Pharrell Williams, Louis Vuitton’s new head of menswear, launched his skincare brand Humanrace in 2020 to critical acclaim.

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Developed with NYC dermatologist Dr. Elena Jones, the brand offers exciting beauty products including Williams’ own three-step facial in a set priced at US$110: the Rice Powder Cleanser, Lotus Enzyme Exfoliator and Humidifying Cream, per The Cut. The brand is popular among Gen Zs on TikTok.

Williams’ Humanrace also sells other items like sunscreens, bodycare, trainers and clothing in collaboration with Adidas, and ceramics, as per its official website.

4. Twentynine Palms by Jared Leto

The Oscar-winning actor launched a luxurious beauty label called Twentynine Palms in 2022, inspired by his love for Joshua Tree National Park, per The Hollywood Reporter.

His vegan and cruelty-free skincare, hair care and body care line uses botanical ingredients sourced from the Mojave desert. Its debut products featured memorable names including the Mesquite Springs serum, Santa Ana Salve facial moisturiser and Mesa Mystic facial exfoliating solution.

The collection also offers nourishing hand cream, hand and body washes, and shampoo and conditioner, using scent profiles that incorporate eucalyptus, rosemary, mint and sage.

5. Loved01 by John Legend

Considering his ever-youthful appearance, it’s not surprising that the “All of Me” hitmaker has also entered this industry this year.

His unisex skincare and bodycare brand (pronounced “Loved One”) is formulated for melanin-rich skin complexes with a slightly acidic pH to retain moisture and maintain a healthy skin barrier. Its line includes dermatologist-approved products, like the face wash, moisturiser, scrub, mist, oil and shaving cream.

The brand’s affordability is another reason for its growing popularity, with all products being priced under US$15. Legend explained to Cosmopolitan, “There’s a wealth gap. We couldn’t price the products in a way that a lot of Black and brown people couldn’t afford knowing that there’s an income gap – we didn’t want to do that.”

6. S’Able Labs by Idris Elba

In 2022, British hunk Idris Elba and his wife Sabrina launched their skincare brand S’Able Labs (“Elba” spelled backwards) because skincare is something the power couple share together, he told Allure Magazine.

The pair developed the line of genderless skincare consisting of a cleanser, toner and moisturiser. S’Able Labs carefully sources many of its ingredients from Africa, including baobab tree and qasil leaves.

As stated on its website, the company has pledged to donate 5 per cent of its product sale profits to support the Farm Africa organisation, with a minimum donation of US$18,000 (£15,000) a year.

7. Le Domaine by Brad Pitt

While Brad Pitt’s skincare brand launch initially generated excitement, it received backlash within months for its overpriced skincare products, such as the US$385 grape serum. Concerns were also raised about its authenticity as Pitt had not previously spoken about his skincare routine before the launch in 2022, per HighSnobiety.

Pitt’s Le Domaine was launched in partnership with the vintners of the Perrin family featuring ingredients grown at Chateau Miraval, the vineyard that Pitt bought for his ex-wife Angelina Jolie in 2012.

His brand aims to be a genderless line with four main products (The Serum, The Cream, The Cleansing Emulsion and The Fluid Cream). The website – which initially made a typo, writing “no conservatives” rather than “no preservatives”, per HighSnobiety – also emphasises that it is not meant to be “another celebrity brand”.

8. Good Weird by Evan Mock

Last but not least, Gossip Girl star and model Evan Mock has also recently jumped on the skincare bandwagon this March by supporting a new gender-neutral beauty brand called Good Weird.

Per its website, its products are multipurpose and include make-up and skincare products, ranging from the bronzer and moisture stick to an undereye gel. Mock serves as the brand’s creative director alongside founders Jon Wormser and Stephen Yaseen.

“When I first experienced Good Weird, the mission and products immediately resonated. Being ‘Good Weird’ is about being bold, putting yourself out there and not conforming to the status quo,” he wrote on his Instagram.

Source: www.scmp.com